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How One Restoration Company Went from 10 Jobs a Month to 35 in Just 60 Days

Updated November 2024

For most restoration business owners, growth feels like an uphill battle.

You rely on referrals, word-of-mouth, and occasional TPA scraps to keep things running. Some months, the phone rings off the hook. Other months? Silence.

It’s frustrating. It’s unpredictable. And worst of all, it holds your business back from its true potential.

But what if you didn’t have to live like this anymore?

What if you could turn the unpredictability of your restoration business into a consistent, predictable flow of jobs—month after month, season after season?

This isn’t just a pipe dream. It’s a reality for restoration businesses that adopt a smarter approach to growth. Let me show you how one restoration company did exactly that—and how you can, too.


The Turning Point: From Struggling to Scaling

Meet Ryan, a restoration business owner from the Midwest. For years, Ryan operated like most restoration companies:

  • 10 jobs a month, give or take.
  • A team of skilled technicians who were overworked some months and sitting idle the next.
  • Dependence on TPAs and referrals, leaving him with little control over his business growth.

Ryan was successful by most standards. His business paid the bills, but it wasn’t growing. And every time he thought about scaling—adding more crews, expanding into new services, or upgrading equipment—he ran into the same problem:

Inconsistent leads.

Some months were good, others were bad, and there was no way to predict what was coming next.

Ryan knew something had to change.


The Strategy That Changed Everything

When Ryan reached out to us, we knew his challenges were all too common. In fact, they’re the same struggles restoration business owners face across the country:

  1. A lack of control over where their jobs come from.
  2. Heavy reliance on TPAs, insurance programs, and unreliable referrals.
  3. The inability to generate high-value leads on demand.

Here’s the truth: Your business doesn’t have to depend on luck. You can take control of your growth with the right systems in place.

For Ryan, that system was built on three core strategies:


1. Google Ads: The Hidden Goldmine for Restoration Businesses

The first thing we implemented was a highly targeted Google Ads campaign.

Why Google Ads? Because when people have water damage, mold issues, or fire damage, the first place they look for help is Google.

We targeted keywords like:

  • “Water damage restoration near me.”
  • “Mold remediation company.”
  • “Emergency fire restoration services.”

This ensured Ryan’s business was front and center when homeowners and property owners were actively searching for help.

But it’s not just about showing up—it’s about converting clicks into jobs.


2. High-Converting Landing Pages

Most restoration businesses lose potential jobs because their websites aren’t designed to convert traffic into leads.

We built Ryan a custom landing page optimized for one thing: conversion.

Here’s what it included:

  • A clear and compelling headline (e.g., “24/7 Emergency Water Damage Restoration”).
  • Strong social proof (real testimonials from past clients).
  • A simple, easy-to-fill-out contact form.
  • Clear calls-to-action like “Call Now” or “Request a Free Estimate.”

This landing page became the central hub of Ryan’s marketing system. Every click from Google Ads led here, turning cold traffic into booked calls.


3. Retargeting: Capturing Lost Opportunities

Even with a strong Google Ads campaign and a high-converting landing page, not everyone is ready to book a job right away.

That’s where retargeting comes in.

We used Facebook and Instagram ads to follow up with people who visited Ryan’s website but didn’t take action. These retargeting ads reminded them of his services, offered solutions to their problems, and brought them back to the landing page to book a call.

This one-two punch—Google Ads for discovery and retargeting ads for follow-up—ensured no lead slipped through the cracks.


The Results: Scaling to 35 Jobs a Month

In just 60 days, Ryan’s business transformed:

  • 35 booked jobs per month, up from just 10.
  • Over $45,000 in new revenue within the first two months.
  • A fully booked team and vans running nonstop.

But the real victory?

Ryan finally had a system in place that gave him control over his growth. No more relying on TPAs or hoping referrals would come through. He had a predictable, scalable way to generate jobs whenever he needed them.


What This Means for Your Business

If you’re reading this, chances are you’ve faced similar struggles to Ryan.

Maybe you’re tired of the unpredictability. Maybe you’re ready to scale but don’t know how to generate enough jobs to support your growth.

Here’s the truth: You don’t need to rely on luck or wait for referrals to grow your restoration business.

With the right system in place, you can:
✅ Add 8-12 water damage jobs to your schedule every month.
✅ Build a pipeline of high-value leads that keeps your team busy year-round.
✅ Finally scale your business with confidence, knowing you have consistent job flow.


Are You Ready to Take Control of Your Growth?

We’ve helped restoration businesses across the country achieve results like Ryan’s, and we can help you too.

Our Custom Growth Plan is designed specifically for restoration businesses. During this free consultation, we’ll map out exactly how to:

  • Generate consistent leads through Google Ads and retargeting.
  • Convert website traffic into booked calls with high-converting landing pages.
  • Build a scalable marketing system that delivers predictable results.

📲 Click here to apply for your FREE Custom Growth Plan today.

Spots are limited—we work with only one restoration business per area to ensure exclusivity.

Take control of your growth. Your competition isn’t waiting, and neither should you.